Entrepreneurship is great for so many reasons. From having more flexible work hours to being your own boss and everything in between, it’s no wonder more and more people are starting their own businesses, especially women. Because women are so good at multi-tasking, this trend is on its rise and going to stay. So more power to you women out there who are running your own business.
Having said that, it does comes with its own set of things to manage. Especially for a women entrepreneur who is constantly trying to strike that perfect balance between the business and family responsibilities. He are some tips to empower you to make sure your business run successfully:
- Get social through social media – An extremely powerful tool when used effectively. If you are a small business owner, Facebook, Twitter, Instagram, Pinterest are tools you need to know and use effectively. There’s no doubt that social media presence is important to a business’s marketing strategy. And if you’re not familiar with social media, you take online courses to understand how to use such platforms to build up your business. A great place to learn is www.lynda.com
- Use your networks – Being a small business owner is stressful, so use your network to form a reliable support system. By joining industry groups, you can have access to valuable information and experiences of others. Almost all the time, people are there to help you and at times lead you to your first client. Don’t have the free time to network in person? Try turning to online communities instead. Here is one such community if you are in the salon business http://www.summitsaloncommunity.com/
- Learn to delegate –If you are an amazing at managing your house all by yourself, delegation can be a really tough one for you. However, you have to come to terms with the fact that in order for you to have a successful business, you need to delegate. As a small business owner it is important to be flexible to the demands of your work and it is equally important to learn how to create flexibility in work to have the balance. You can hire trustworthy people, and initially could be temporary or part time help to manage your business with a balance. It always helps to make your team bear responsibility of important
projects as it creates a sense of belonging.
- Let your home life inspire you – Regardless of whether you own a business, most of you already hold the title of CEO in your home. Managing multiple demands of household, children, spouse, social obligations, and schedules is almost like running a business. All you need to do is to transfer those skills and passion into your business and manage it run smoothly.
- Never stop searching –No big business is built on using your existing network and resources — you always have to stay on the prowl for new business leads. Meeting new people and reaching out to different groups and forums should be a constant strategy to build new leads.
- Invest in tools – Make sure you invest in tools that make your business run smoothly. Create systems in place, as the business grows, there are no challenges of scalability. There are tools that will make sure that you start your business on the right foot from the beginning especially when it comes to accounting, time trackers (if you have part-time workers), payroll etc. Make the tools your slave and let them work for you.