Are you a business owner and not using Instagram to market your business yet? You cannot afford to NOT take advantage of Instagram’s current popularity. Find out what and how you can unleash its power.
Not sure if you know that Instagram recently hit a staggering 400 million users. Ironically, many businesses still do not understand the marketing potential of the social media site. If you are one of them and are not using it yet for your own business, you could be missing out.
Tips to help you use Instagram marketing
As we spend more and more time on social media sites (recent studies have shown that the average user is now spending 46 minutes a day on Facebook), so it’s no surprise that social media marketing has become a must-do for most businesses today. It is natural that we spend our time and energy using Facebook for marketing. However, not too many businesses are realising the potential of Instagram. When used properly, it offers an amazing opportunity to give your brand exposure and attract traffic to your business website at a much faster pace and lower cost. Here are tips to help you unleash its power.
1) Getting an account on Instagram
When you first set up your Instagram account, make sure you add the link/ URL of your main website. It will help as your username will hyperlink to your profile page where it is prominently displayed. Try to choose an Instagram account name that’s as close to your business name as possible, so that your brand, that you are trying to build is easily recognised across all social media platforms.
2) Building Instagram followers
Instagram is all about followers, if you don’t have any then no one is going to see your posts! So when you get started, you can use your existing facebook list to see who is on Instagram and start from there. If you can master this tool you will be surprised how quickly you can grow your followers in no time.
3) Power of hashtag
With around 55 million posts uploaded to Instagram every day, it’s important to find ways to stand out. This is where adding the right hashtags to your description can really catapult your visibility. Hashtags allows anyone looking for information on the topic will see your posts too.
So make sure you are keyword savy about your product’s features, and search to find out what other people in your industry are using. For example, if you sell designer clothing, you may want to include ‘dresses’ and ‘luxury’ as your hashtags. Think about seasonality too – use popular festive keywords around Christmas, or join in events relevant to your industry, such a national day for your product, or a big international conference.
4) Strategize and stretch your Instagram content
When it comes to Instagram, it is all about what you post. In other words, it’s all about the content. It is hence important to have a strategy on what you post. Also, when you post on Instagram you have the option to automatically share it to your linked Facebook and Twitter accounts too. This means that your visibility can explode in a very short time, driving even more traffic to your website and spreading the word about your product or brand.
5) Be influencing
Affiliate marketing always works where you ride on someone’s credibility. A clever strategic way to build your Instagram page is to align your business or product with an influencer. This should be someone that your customers can relate to, or an industry figure they trust.
You can do this through shout outs to help you gain a new audience that you may not have otherwise been able to reach. A co-hosted webinar with an industry leader can help expose you to a wider audience, and give you an all-important reputation boost too.
6) Be a relationship builder
Know what your ideal customers are looking for, make sure you deliver it. Use language they will relate to, and share content that will interest or help them. Make your business and brand popular and friendly, and give them a reason to follow you and engage with you. Instagram is a brilliant opportunity for you to build relationships with your customers – but first you need to be really clear about who your audience are (and what they need).
Like anything else, it works when you are consistent. Make sure that the tone and manner of the type of content you share looks and sounds like it comes from the same brand, and don’t dip in and out of Instagram. If you start posting daily or weekly, make sure you keep it up to build trust and keep your fans keen.
7) Engagement is everything
Engaging the audience is an art and you can do it in Instagram. Instagram now has more users than Twitter. So this means that your audience are more likely to see your image posts than your tweets while they’re on the way to a meeting, for example.
So why not take advantage of this inside knowledge and give them a mention? Make your fans feel like a valued customer – if nothing else, it will raise a smile on their commute to work!
Do what works for you
While there are some basic rules to successfully using social media that apply to all platforms and all users, only you will know what your customers are looking for and will engage with on Instagram.
So don’t be afraid to play around with your content and frequency of posting until you find a balance that works for you – and then stick at it, and make sure you use these tips to unleash the power of Instagram marketing and give your business a boost.
Want help getting started with Instagram? Contact Subarna Gupta and let me know what you need.