Tag Archives: marketing

Personal Branding tips for Solopreneur

macbook-apple-imac-computer-39284Solopreneur – you are it! I have so many friend who are solopreneur and I see them day in and day out focused on acquiring the next client so that the money keeps rolling in. As much as bringing in new client is important, it is equally imperative that the brand also gets built so that as a sole entrepreneur you can work your business smartly.s a solopreneur you are as much responsible if not more to build your brand’s image as bringing in the new client. Every author, dentist, real estate agents, accountants, start-ups and other business owners and service providers are solopreneurs in industries where one’s personal brand matters. On one hand, representing your brand by yourself can assure you maintain a consistent voice throughout your social media and content marketing. However, it also means that all of the decisions and work that go into creating a digital presence fall on you.

As a Solo entrepreneur, you have be very cognizant of building your brand and there are plenty of creative ways to create a consistent, marketable brand across multiple platforms without the support of an entire team. I’ve helped and worked with start-up businesses both with co-founders and as a solopreneur, and when you’re on your own you have to make it happen, to use time efficient strategies to build your brand. Here’s some of what I’ve learned.

Communicate Your Unique Value Proposition through your Bio

Most social media platform offers you room to write a bit about yourself. Some, like Twitter and Instagram, will require a bit more creativity, while Facebook and Linkedin will give you all the leeway you need. In this section of your profile, make sure your message is uniform and clear across all your platforms. If you are a solopreneur, you are the company. Your words and style are part of what makes you attractive. Pick certain words that you associate with your brand and stick to them so that customers can easily search and find you when they want to know more.

Be sure to add a personal touch, add a human element to your brand. Be authentic, your customers will choose you because you share their values and have something unique to give them. Let them in on what you believe so they begin to see you as relatable. You have a valuable opportunity to be seen as an ally and a friend when it comes to solving their problems.

Finally, invest in some crisp and pleasant professional headshots to emphasize your ability and unique spin on the industry

Build Authority In Your Industry By Joining Groups

Facebook and LinkedIn have plethora of groups that focus on specific industries or interests. Joining a group is an easy way to keep track of the conversations about your industry and to share your knowledge and experience. Do not just join, participate so that people can notice you and you are looked as a thought leader.

Share as much pertinent information as you can, but stay away from sales pitches in your posts and responses in these groups. You may risk turning off potential clients. Instead, make sure all your information is linked back directly to your profile or your website so that others can find out more information if they’re intrigued.

Use Your Personal Instagram Account

Instagram is a platform meant to show the “real” side of people’s lives and businesses. People follow people who are authentic and genuine. Followers want to get insights into how you live your life, what causes you support, who your customers are and where you are finding success. Instagram is the perfect place to show people a mix of the personal and professional and allows them to think of you as a real person they can trust.

When using Instagram for personal branding, you don’t want to get overly personal though. As a solopreneur, you are your brand and any small error can cause you major damage. Use it to tell the story of your journey of acquiring client, maybe your daily routine, your freedom to work from anywhere etc. Remember to stay away from going on rants about politics, religion or any other hot topics.

Set Up Google Alerts Around Your Name And Keywords Related To Your Brand

If you want to establish yourself as an industry thought leader, jump into pertinent discussions and express your opinion publicly to create a name for yourself. Set up Google Alerts for your name, company name and your target keywords so you can stay on top of the conversation about your industry and observe your own positioning. Google Alerts are free and easy to set up, so you don’t have to constantly monitor the news and all your social media accounts for news or mentions.

Similarly, many social media management tools like HootSuite allow you to create personal social media streams that notify you whenever your name or brand comes up. Take advantage of these new tools to stay on top of industry trends and discussions so you always have your finger on the pulse of your business.

When you’re a solopreneur, you need to pay attention to your personal brand as it is often intertwined with your business. These tactics will help you have more power and control over your online presence and ultimately, establish more valuable relationships with your customers.


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How to set up your blog

Blogging is not about having an online diary which you can use to reveal your mind to the world. It is a very powerful and low cost tool to create your brand an authority in the subject that matters to you.  Everyone is an expert at something, what you need to do is to hone in on the target audience you want to address and let the world know the subject matter of your expertise. Blogging has made the concept of being an expert, or authority in any industry, much easier.0c81a9b0-526a-4cac-9771-1a2f6434bb9e

It is actually changing the way content is being created across the Internet. Here are some numbers for you to understand the power of blogging:

  • 48% of Technorati’s Top 100 Blogs Are Managed With WordPress
  • 6 Million Sites Depend on WordPress
  • WordPress-Related Keywords Score 37 Million Searches Per Month
  • 40 Translations of WordPress
  • 22% of New U.S. Registered Domains Run on WordPress
  • com Gets More Unique Visitors Than Amazon (Us)
  • 6 New WordPress.com Posts Every Second
  • 29,000 WordPress Plugins and Growing Daily
  • 46 Million Downloads of WordPress.org

Based on the numbers above, you can see that WordPress and blogging is not to be taken lightly and it means serious business.

Setting up your blog and brand

First thing you need is to create a blog. As long as you want to use the blog for your personal branding for online resume try and secure the domain name which is actually your first and last name (for eg: my domain name is www.subarnagupta.com ). This will also help you ran higher in the search results. If you already have an established business or brand that you would like to setup a blog for, this can easily be done by adding a fresh WordPress install to a sub-directory of your site. (i.e.brandname.com/blog).

For some of you who have never done blogging, the idea of downloading software and setting up etc can be a bit overwhelming. However there are great tutorials available on YouTube and if you just follow it, you will be good. Best of all, setting up your blog is free. The only thing you will need is a domain name, web hosting and the latest free version of WordPress.

Build you authority through blogging

Once your blog is live, it’s time to put its powers to work! If you aren’t currently ranking for your name in search results, it may take some time to gain the necessary backlinks and authority to get your site to rank. The important thing is to be patient when tracking results — SEO takes times, but it’s well worth the investment. Here is a resource that has helped a lot of people and its worth taking a look. He has helped many secure nearly the whole first page of rankings for my personal name “Zac Johnson” in Google. Follow these steps and integrate them into your personal branding or online business efforts to see maximum results.

1.Create A Blog That Provides Value

Anything you blog, it should be of high quality and must provide value to the reader. This will also ensure that your readers keep coming back for more and it in turn creates stickability. This is what will matter most for your brand and reputation.

2.Use The Power Of Social Media

Everyone is on social media — over 2 billion users to be exact. This means you should be creating a social profile for both your personal and business name. Social networks are also a great way to rank for your name in the search results, as Google ranks sites like Twitter, Facebook, Instagram, LinkedIn and Pinterest much higher and faster than other sites.

3.Contribute Content To Other Niche Sites

To become an expert in your industry, you must expand your reach and presence as well. A great way to do this is through the use of guest blogging and writing high quality content that can be posted on other sites. The sites you are writing for get high quality content and you will gain exposure, along with a potential link back to your site.

4.Share Your Expertise And Gain Media Coverage

News and media sites are always looking for new content and expert contributions. Sites like Forbes, Entrepreneur and Inc continually reach out to experts and provide them with mentions, references and quotes in exchange for their time. A great way to approach this would be to contact editors who are already publishing articles to these sites and seeing how you might be able to provide them with a reference and get a possible mention or link back in their next article.

5.Produce High Quality Content

In addition to writing content on other sites and getting media coverage, you should also focus your efforts on creating ebooks, guides, and infographics that people would recommend and share with others. After following these blogging best practices, you will start to see not only your blog rank higher in the search results for your personal or brand name, but you will also gain exposure and become a trusted industry authority.

In addition to the impact of each of these methods, they are also very cost effective. Nearly all of these practices can be put in place with little to no money; just your time, effort and expertise is required and most importantly willingness to learn.

Take action today and become an authority within your industry, while also dominating the search results for your name in the process!




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